Assistant Professor |School of Business

Jae Yun Kim is an Assistant Professor of the School of Business at SUSTech. His work focuses on the relation between motivation, and organizational and social issues. He primarily examines how popular ideas about self-help and self-improvement (e.g., empowerment messages, advice to pursue one's passion, the belief in the power of the mind and thinking) shape perceptions of fairness, inequality, and legitimacy.

Personal Profile


Ph.D.Duke University, Fuqua School of Business                                                                                            2019

B.A.Psychology (Honors; Graduated with distinction), University of Wisconsin-Madison                    2010


Awards and fellowships:

Finalist, Best Student Paper Award, Academy of Management Meeting(MOC Division) 2018

Kenan Institute for Ethics Graduate Fellowship, Duke University ($3,000) 2017 –2018

Outstanding Research Award, Society for Personality and Social Psychology2017oFor research on women’s empowerment messages with Gráinne Fitzsimonsand Aaron Kay

Graduate Travel Award, Society for Personality and Social Psychology($500) 2016

Doctoral Student Fellowship, Fuqua School of Business, Duke University 2013 –present

James B. Duke Fellowship, Duke University ($20,000) 2013 –2017

UW Madison Outstanding Undergraduate Research Scholar Award 2010

UW Madison Hilldale Undergraduate/Faculty Research Fellowship($5,000) 2010

Honors Thesis:Culturally Contingent Roles of Visual Imagery in the Fundamental Attribution Error Advisor:Yuri Miyamoto





My research lies at the intersection of motivation, and organizational and social justice. Specifically, my primary research stream examines how popular ideas about self-improvement(e.g., empowerment messages)shape people’s understandings of organizational and social issues, including responsibility for inequality, poor worker treatment, and unfair career outcomes.

Publications Read More


1、Kim, J.Y.,Campbell, T. H., Shepherd, S., & Kay, A. C. Understanding Contemporary Forms of Exploitation: Attributions of Passion Serve to Legitimize the Poor Treatment of Workers. (2019).Journal of Personality and Social Psychology.

2、Kim, J.Y.,Fitzsimons, G. M., & Kay, A. C. Lean In Messages Increase Attributions of Women’s Responsibility for Gender Inequality. (2018).Journal of Personality and Social Psychology.

3、Fitzsimons, G. M., Kay, A. C., & Kim, J.Y.“Lean In” Messages and the Illusion of Control. (July 2018).Harvard Business Review

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Name of College: School of Business


Masters and Doctorate Degree Programs

Business Intelligence and Big Data Management(affiliated to the Math Department’s Masters and Doctorate Programs)



The school currently has 11 faculty members in the department of Information Systems and Management Engineering (ISME) (Finance department has its own introduction)

1 Distinguished Professor honored by the Ministry of Education of China

1 National Distinguished Expert

3 Shenzhen Peacock Talents

1 National High-level Talents

10 Overseas Returned Professors

More than 30% of faculty are international faculty members with overseas citizenship.

100% have overseas PhD or overseas full-time working experience

9 Graduated from Top 50 Universities of the world (based on QS/Times ranking)




Founded in October 2018, the School of Business of the Southern University of Science and Technology is an elite business school with a strategic vision and a strong emphasis on innovation, open-mindedness, international impact, and interdisciplinary research. The School of Business offers master’s & doctoral programs “Business Intelligence and Big Data Management” as well as non-degree programs at the executive level.

All of the faculty members of the School of Business have international backgrounds with frontier business research. 9 out of 11 faculty members graduated from the top 50 universities of the world based on QS/Times ranking. In the past two years, faculty members have published more than 20 journal articles in top-tier business journals, including UTD journals, such as Management Science, Production and Operations Management, Operations Research, Journal of Management Information System, and JAIS.

The School of Business aims to cultivate interdisciplinary talents with technical and analytical skills to meet the demand of the digital economy and Internet industry in the Great Bay Area, especially in Shenzhen. The School of Business works closely with leading companies to provide plenty of opportunities for students to enhance practical skills. Besides, the School of Business collaborates with top international business schools such as HEC-Paris to envision students with global perspectives and study experience.


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