• Journal Papers

Journal Publications

  • Yu-Kai Lin*, Arun Rai*, and Yukun Yang* (forthcoming). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,” Information Systems Research (UTD-24, FT50) (*equal contributions)

Conference Publications

  • Yukun Yang and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings 2021.
  • Yukun Yang and Maheshwar Boodraj (2020). “Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” Proceedings of the Twenty-sixth Americas Conference on Information
  • Yu-Kai Lin, Arun Rai, and Yukun Yang (2019). “Getting Behind Closed Doors: Developing Fan Engagement in Subscription-based Crowdfunding,” Proceedings of the 11th Conference on Information Systems and Seattle, Washington.

Book Chapter

  • Likoebe M. Maruping, and Yukun Yang (2020). “Governance in Digital Open Innovation Platforms,” In Oxford Research Encyclopedia of Business and Management. Oxford University Press. doi:

Case Publications

  • Su, N., Fang, , Yang, Y. (2016), “Didi Kuaidi,” Ivey Publishing Number 9B16M060, 8 pages, Richard Ivey School of Business.
  • Su, N., Fang, , Yang, Y. (2016), “Didi, Kuaidi, and Uber in China,” Ivey Publishing Number 9B16M059, 10 pages, Richard Ivey School of Business.
  • Wade, , Shan, J., Fang, Y., Yang, Y. (2016), “Uber Takes in China,” IMD Publishing Number IMD-7-1907, 15 pages, IMD Business School.
  • Su, N., Fang, , Yang, H., Yang, Y., Qiu, X. (2015), “The Entrepreneur’s Dilemma: Alibaba, Tencent, And Amazon as E-Commerce Platform,” Ivey Publishing Number 9B15E015, 20 pages, Richard Ivey School of Business.
  • Su, N., Fang, , Yang, Y. (2015), “Tencent: WeChat Red Envelope Initiate,” Ivey Publishing Number 9B15M045, 9 pages, Richard Ivey School of Business.
  • Su, , Fang, Y., Yang, Y., Yin, J. (2014), “Tencent: Innovating in China’s Mobile Payment Industry,” Ivey Publishing Number 9B14M149, 14 pages, Richard Ivey School of Business.





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