Associate Professor |School of Business

Personal Profile

In June 2019, joined Faculty of Economics & Business Administration (FEBA), South University of Science and Technology. Research interests: Consumer Behavior and Behavioral Decision Making.

 

Work experience:

March 2015 - May 2019, Department of marketing and e-commerce, School of Business, Nanjing University.

 

Education background:

University of KU Leuven, Belgium,PhD in marketing (supervisor: Luk Warlop & Sabrina Bruyneel)

Department of psychology, Peking University, Master of applied psychology (supervisor: Xie Xiaofei)

Psychology, University of Helsinki, Finland, Exchange student, (supervisor: Heikki Summala)

Guanghua school of management, Peking University, Human resource management, Bachelor's degree

 

Honors and awards:

Shenzhen high-level professional talents

Research

Consumer behavior;

Behavioral decision making;

Evolutionary psychology;

Attachment theory.


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Name of College: School of Business

 

Masters and Doctorate Degree Programs

Business Intelligence and Big Data Management(affiliated to the Math Department’s Masters and Doctorate Programs)

 

Faculty

The school currently has 11 faculty members in the department of Information Systems and Management Engineering (ISME) (Finance department has its own introduction)

1 Distinguished Professor honored by the Ministry of Education of China

1 National Distinguished Expert

3 Shenzhen Peacock Talents

1 National High-level Talents

10 Overseas Returned Professors

More than 30% of faculty are international faculty members with overseas citizenship.

100% have overseas PhD or overseas full-time working experience

9 Graduated from Top 50 Universities of the world (based on QS/Times ranking)

 

 

Introduction:

Founded in October 2018, the School of Business of the Southern University of Science and Technology is an elite business school with a strategic vision and a strong emphasis on innovation, open-mindedness, international impact, and interdisciplinary research. The School of Business offers master’s & doctoral programs “Business Intelligence and Big Data Management” as well as non-degree programs at the executive level.

All of the faculty members of the School of Business have international backgrounds with frontier business research. 9 out of 11 faculty members graduated from the top 50 universities of the world based on QS/Times ranking. In the past two years, faculty members have published more than 20 journal articles in top-tier business journals, including UTD journals, such as Management Science, Production and Operations Management, Operations Research, Journal of Management Information System, and JAIS.

The School of Business aims to cultivate interdisciplinary talents with technical and analytical skills to meet the demand of the digital economy and Internet industry in the Great Bay Area, especially in Shenzhen. The School of Business works closely with leading companies to provide plenty of opportunities for students to enhance practical skills. Besides, the School of Business collaborates with top international business schools such as HEC-Paris to envision students with global perspectives and study experience.

 

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Contact Address

520 Taizhou Building

Office Phone

Email

Liyy3@sustech.edu.cn

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