Shaobo (Kevin)LI

assistant professor |School of Business

Dr. Shaobo Li is an Assistant Professor of Faculty of Economics and Business Administration, Southern University of Science and Technology. He finished his Ph.D. Program in Management (Marketing) in Nanyang Business School, Nanyang Technological University, Singapore.

Inspired by his extensive volunteer work in Northwest China, he is interested in investigating factors that influence pro-social behavior (e.g., charitable behavior, green consumption), as well as corporate social responsibility. In addition, he has been paying close attention to the brand management and "Going Abroad" Strategy of Chinese private enterprises for a long time, which has aroused his keen interest in the research of branding and cross-cultural marketing. He combines multiple research methods to examine these phenomena with laboratorial experiments as the main method, and empirical models and neuroscience as the supplementary methods.

Dr. Li teaches Financial Marketing at undergraduate level and Frontier of Management and Research Method at Ph.D. level.

Dr. Li was recognized as Overseas High-Caliber Personnel in Shenzhen. He is also the winner of AMS Doctoral Dissertation Competition Award, Chinese Government Award for Outstanding Self-financed Students Abroad, and Excellent Student Teacher Award in Nanyang Business School (ranked 1st).

Personal Profile

Dr. Shaobo Li is an Assistant Professor of Faculty of Economics and Business Administration, Southern University of Science and Technology. He finished his Ph.D. Program in Management (Marketing) in Nanyang Business School, Nanyang Technological University, Singapore.

Inspired by his volunteer experience in Northwest China, he is interested in investigating factors that influence pro-social behavior (e.g., charitable behavior, green consumption), as well as corporate social responsibility. In addition, he has been paying close attention to the brand management and "Going Abroad" Strategy of Chinese private enterprises for a long time, which has aroused his keen interest in the research of branding and cross-cultural marketing. He combines multiple research methods to examine these phenomena with laboratorial experiments as the main method and empirical models and neuroscience as the supplementary methods.

Dr. Li teaches Financial Marketing at undergraduate level and Frontier of Management and Research Method at Ph.D. level.

Dr. Li was recognized as Overseas High-Caliber Personnel in Shenzhen. He is also the winner of AMS Doctoral Dissertation Competition Award, Chinese Government Award for Outstanding Self-financed Students Abroad and Excellent Student Teacher Award in Nanyang Business School (ranked 1st).

 

Education Background:
◆ 2019, Ph.D., Marketing, Nanyang Technological University, Singapore
◆ 2014, Master, Business Administration-Finance, West Virginia University, USA
◆ 2011, B.A., Marketing, Lanzhou University, China

 

Honors and Awards:

◆ Overseas High-Caliber Personnel in Shenzhen                                                                                    ◆Winner of AMS Doctoral Dissertation Competition Award, 2019                                                                      ◆ The Chinese Government Award for Outstanding Self-financed Students Abroad, 2018
◆ Fellow, the 53rd Annual AMA-Sheth Foundation Doctoral Consortium, Leeds, UK, 2018
◆ Excellent Graduate Teacher, Nanyang Business School (ranking 1st), 2016
◆ Chun-Tsung Scholar (䇹政学者), 2010

 

Professional Qualificatrion

Chartered Financial Analyst Level III candidate。

Research

Prosocial Behavior (Donation, Green Consumption)

Corporate Social Responsibility

Brand

Cross-Cultural Marketing


Teaching

Financial Marketing (Undergraduate Level)

Frontier of Management and Research Method (Ph.D. Level)


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Dr. Li's paper has been conditionally accepted by Organizational Behavior and Human Decision Processes (a leading business journal). Dr. Li also has a few papers in the revision and review process of top business journals (e.g., Journal of Consumer Research, Journal of Marketing Research). He has presented his papers at various top international conferences (ACR, SCP, AMA, EMAC).

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Contact Address

529 Taizhou Building

Office Phone

0755-88010483

Email

lisb3@sustech.edu.cn

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