Associate Professor |School of Business

His main research interests include e-commerce, big data marketing, sharing economy, digital tourism and enterprise innovation. The e-commerce case and community network software case he wrote was accepted by the Harvard case library. Invited editorial board of Information and Management. Editor-in-Chief of the International Journal of Information System and Management.

Personal Profile

His main research interests include e-commerce, big data marketing, sharing economy, digital tourism and enterprise innovation. The e-commerce case and community network software case he wrote was accepted by the Harvard case library. Invited editorial board of Information and Management. Editor-in-Chief of the International Journal of Information System and Management.

 

Educational Background:

PhD Norwich Business School, University of East Anglia.

 

work experience:

He has worked in computer research scientists, network development engineers, and investment analysts. He has been involved in the creation of a cross-border e-commerce and virtual currency trading platform, the University of London Consumer and Enterprise Digital Analysis Center and the Shuguang International Joint Research Institute.

 

Award:

1、Best Paper Nomination of  The 52th Hawaii International Conference on System Sciences (HICSS)

at Strategy, Information, Technology, Economics, and Society (SITES) track.

2、1 paper was selected for the 2019 ESI Highly Cited Paper.

3、Best Paper Award of International E-Commerce Conference ICEB  in ICEB 2016.

4、Outstanding Reviewer Contribution Award in Information & Management.

Research

His research interests include data analysis, marketing innovation and technology, information systems, travel marketing and online consumer behavior.


Publications Read More

More than 20 research results have published in international authoritative SSCI journals,including Journal of Management Information System, Journal of Information Technology, Information System Journal, Information & Management, Harvard Business Review, Electronic Commerce Research and Application, Computers in Human Behavior, Tourism Management, Psychology & Marketing and Energy Policy, and first-class international information system conference like ICIS、HICSS、 AMCIS、 ECIS、 and PACIS.

Lab members Read More

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Name of College: School of Business

 

Masters and Doctorate Degree Programs

Business Intelligence and Big Data Management(affiliated to the Math Department’s Masters and Doctorate Programs)

 

Faculty

The school currently has 11 faculty members in the department of Information Systems and Management Engineering (ISME) (Finance department has its own introduction)

1 Distinguished Professor honored by the Ministry of Education of China

1 National Distinguished Expert

3 Shenzhen Peacock Talents

1 National High-level Talents

10 Overseas Returned Professors

More than 30% of faculty are international faculty members with overseas citizenship.

100% have overseas PhD or overseas full-time working experience

9 Graduated from Top 50 Universities of the world (based on QS/Times ranking)

 

 

Introduction:

Founded in October 2018, the School of Business of the Southern University of Science and Technology is an elite business school with a strategic vision and a strong emphasis on innovation, open-mindedness, international impact, and interdisciplinary research. The School of Business offers master’s & doctoral programs “Business Intelligence and Big Data Management” as well as non-degree programs at the executive level.

All of the faculty members of the School of Business have international backgrounds with frontier business research. 9 out of 11 faculty members graduated from the top 50 universities of the world based on QS/Times ranking. In the past two years, faculty members have published more than 20 journal articles in top-tier business journals, including UTD journals, such as Management Science, Production and Operations Management, Operations Research, Journal of Management Information System, and JAIS.

The School of Business aims to cultivate interdisciplinary talents with technical and analytical skills to meet the demand of the digital economy and Internet industry in the Great Bay Area, especially in Shenzhen. The School of Business works closely with leading companies to provide plenty of opportunities for students to enhance practical skills. Besides, the School of Business collaborates with top international business schools such as HEC-Paris to envision students with global perspectives and study experience.

 

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Contact Us

Contact Address

524 Taizhou Building

Office Phone

Email

guoy@sustech.edu.cn

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