助理教授 |商学院
2019年6月加入南方科技大学商学院,主要研究方向:消费者行为学,行为决策等。
个人简介
2019年6月加入南方科技大学商学院,主要研究方向:消费者行为学,行为决策等。
工作经历:
2015.03-2019.05 南京大学商学院营销与电子商务系。
教育背景:
- 比利时鲁汶大学,市场营销,博士(导师:Luk Warlop & Sabrina Bruyneel)
- 北京大学心理系,应用心理学,硕士(导师:谢晓非)
- 芬兰赫尔辛基大学,心理学,交换学生(导师:Heikki Summala)
- 北京大学光华管理学院,人力资源管理,本科
荣誉和奖励:
深圳市孔雀人才计划(C类)
深圳市高层次专业人才(后备级)
个人简介
研究领域
消费者行为
决策与判断
进化心理学
依恋理论
学术成果 查看更多
代表期刊论文:
Publications:
- Li, Y. J., Janiszewski, C., & Liu, Y. *(Accepted). The Anticipated Regret of a Lost Opportunity: When Adding a Second-period Incentive Reduces the Appeal of a One-Period Promotion. Journal of Consumer Psychology (ABS4*, FT50)
- Liu, Y., Li, Y. J. *, & Zhang, H (2022). Uncertainty Reduces Rejections of Unfair Offers in the Ultimatum. Current Psychology.
- Li, L., Liu, Y., & Li, Y. J.* (2019). Frozen by stress: Stress increases scope insensitivity. PloS one, 14(10).
- Li, Y. J., Lu, S., Lan, J., & Jiang, F.* (2019). Feel Safe to Take More Risks? Insecure Attachment Style Increases Consumer Risk-Taking Behavior. Frontiers in psychology, 10, 874.
- Li, Y. J., & Gong, H.* (2018) Being a Parent Together: Parental Role Salience Promotes an Interdependent Self-construal. Frontiers in Psychology, 9, 1462.
- Li, Y. J., & Liu, Y.* (2018). Are parents patient? The influence of parenting role salience and parental status on impatience. Frontiers in Psychology, 9, 1523.
- Li, Y. & Xie, X.* (2009) The Analysis on the Driving Behaviour of Full-score Drivers in China. Advances in Transportation Studies. Vol. XIX., p.5 (EI).
Working papers:
- Li, Y. J., Lin, S., Gong, H.* Wang, X. & Janiszewski, C. (Invited Revision). Time is shrinking from the eye of AI: Algorithmic recommendation increases impatience.
- Liu, Y. & Li, Y. J.*, Zhang, R. (Invited Revision). The sunk cost bias looms larger under stress.
- Liu, Y., Yang, X., & Li, Y. J. * (Invited Revision). When Going Green Backfires: The Influence of Environmental Commitments on Crowdfunding Success.